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A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, colour combination or slogan.

The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. Source - Wikipedia

The McAlpine Partnership has a proven track record in creating the right image for your business. Please visit our portfolio, case studies and logo wall to see some of the truly unique and memorable brands and corporate identities we have created for a wide range of companies and organisations.