Brand Creation - Case Study 4
Grants Haggis

Click on the images to see all the
packs and read all the stories >>>

The McAlpine partnership designed and project managed this fun packaging for Grants Haggis export market. The concept was inspired by some stories of Scotland's best loved historical figures; Robert Burns, Mary Queen of Scots, Bonnie Prince Charlie and William Wallace. The characters were illustrated by Dunoon based cartoonist Scoular Anderson with creative copy by Graeme Stevenson of AME Marketing.

Each recipe has its own character and humorous tale. The Scottish saltire motif and innovative locking mechanism help increase the visual draw when displayed in shops.